Certificate Program in Search Engine Marketing & Digital Marketing Analytics

Understand the working of search engines and search engine algorithms
Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
Understand Google Ads platform by gaining hands-on experiential learning in a simulated environment
Optimize media mix and budget allocation using marketing technology tools
Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
Applying best practices to create compelling search ads, display ads, shopping ads
Applying skills needed to attempt Google Ads Certifications
Applying a structured decision-making framework to take data-driven decisions
Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
Applying principles of A/B testing to make optimal business decisions

52,500/-
*Excluding GST

27,500/-
*Excluding GST

Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
The University offers special incentives to our armed forces with a 20% concession on the program fee.
The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
In addition, Students need to pay an examination fee of Rs 600/- per subject.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.

Eligibility Of Program
- HSC/10+2 from a recognized board, OR
- SSC + 2 years of experience

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How to Apply

Call us at +917417400118 or mail us at info@vidyagenie.com or WhatsApp us at +918077468825