Certificate in Social Media & Content Marketing

About This Course

• Understand how social media has disrupted traditional marketing
• Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
• Devise social media marketing strategy and content strategy for each of the above platforms
• Develop your personal brand using social media, and understand how to become an influencer
• Understand social media campaign management and advertising on each social media platform
• Measure success and optimise paid social using analytics and reporting
• Understand the framework for creating content that is engaging, valuable and shareable
• Understand how to devise a wholesome content marketing strategy for different platforms

Course’s Outcomes

• Understanding how to leverage social media channels over in the overall media mix
• Analyzing the nuances of different social media platforms and the accompanying content strategies
• Understanding of the content creation process and corresponding tools
• Evaluating, analyzing, and optimizing social media ad campaigns end to end
• Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
• Applying skills required to attempt Facebook Blueprint Certifications
• Creating content marketing strategy for various digital marketing channels
• Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms