Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing

About This Course

  • Understand the working of search engines and search engine algorithms
  • Understand how to optimise web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
  • Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
  • Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
  • Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
  • Devise social media marketing strategy and content strategy for each of the above platforms
  • Understand the framework for creating content that is engaging, valuable and shareable
  • Optimize media mix and budget allocation using marketing technology tools
  • Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Course’s Outcomes

  • Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
  • Applying best practices to create compelling search ads, display ads, shopping ads
  • Applying skills needed to attempt Google Ads Certifications
  • Analyzing the nuances of different social media platforms and the accompanying content strategies
  • Evaluating, analyzing, and optimizing social media ad campaigns end to end
  • Applying skills required to attempt Facebook Blueprint Certifications
  • Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms
  • Applying a structured decision-making framework to take data-driven decisions
  • Applying skills needed to navigate analytics tools like Google Analytics, SEMRush, Facebook Analytics, etc.
  • Applying principles of A/B testing to make optimal business decisions

Structure

Option 1: One-time Full payment (in INR)
99,000/- Full Fee Payment
Admission Processing Fee : 1,200/-
Option 2 : Term-Wise Fee payment One term fee (in INR)
27,500/-
Admission Processing Fee : 1,200/-
  • Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
  • An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
  • The University offers special incentives to our armed forces with a 20% concession on the program fee.
  • The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
  • Now avail loan facility to pay fees for the Program even without a credit card.
  • EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Mahindra Bank.

Eligibility

  1. Eligibility Of Program

    • Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
      OR
    • H.S.C plus preferably 2 years of work experience
      OR
    • S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience
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  1. How to Apply

    Call us at +917417400118 or mail us at info@vidyagenie.com or WhatsApp us at +918077468825

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